The Acquisition
Legal

Privacy Policy

Last Updated: September 2, 2026

This Privacy Policy describes how The Acquisition ("we," "us," or "our") collects, uses, and discloses your personal information when you use our website, seller appointment booking funnel, and related services (collectively, the "Services"). We are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner, in accordance with Singapore's Personal Data Protection Act 2012 (PDPA).

1. Information We Collect

We collect information in the following ways:

a. Information You Provide Directly:

  • Personal and Business Information: When you submit our application form, we collect your name, email address, phone number, and details about your real estate agency, specialization, and transaction history that you choose to share.
  • Communications: We collect information when you communicate with us by phone, email, WhatsApp, or Telegram, including call recordings and message history where applicable.

b. Information Collected Through Our Platforms:

We use various third-party platforms to deliver our Services. These platforms may collect information about you. We encourage you to review their privacy policies.

  • Meta (Facebook/Instagram) Ads: We run advertising through Meta's platforms, which may collect data about your interaction with our ads in accordance with Meta's privacy policy.
  • Calendly: We use Calendly to schedule and confirm your seller appointment. Calendly collects your name, email, and selected appointment time.
  • GoHighLevel (GHL): We use GHL as our CRM to store your contact information, application answers, and our communication history with you.
  • Email Service Providers: We use email automation tools to send you our value and reminder email sequences following your opt-in.
  • Human Setters: Our team members may contact you directly by phone, WhatsApp, or Telegram to confirm and prepare you for your booked appointment.

2. How We Use Your Information

We use your information to:

  • Assess your application and determine your suitability for a booked seller appointment.
  • Contact you to confirm, remind, and prepare you for your appointment.
  • Communicate with you about our Services and respond to your questions.
  • Send you educational and value-based content related to your enquiry, if you have opted in to receive it.
  • Improve our Services, ad targeting, and funnel performance.
  • Send you marketing communications, if you have opted in to receive them.

3. Consent to Be Contacted

By submitting your details through our opt-in form, you expressly consent to being contacted by phone call, SMS, WhatsApp, and/or Telegram by us or our authorized representatives, for the purposes described in Section 2. This consent is obtained on an inbound, opt-in basis at the point you complete our form, notwithstanding any registration you may have with Singapore's Do Not Call Registry.

4. Data Sharing and Disclosure

We do not sell your personal information. We may share your information with our third-party service providers (the platforms listed above) to the extent necessary to provide our Services. We may also disclose your information if required by law.

5. Your Privacy Rights

You have certain rights regarding your personal information, which may include the right to:

  • Access the personal information we hold about you.
  • Correct any inaccurate personal information.
  • Request the deletion of your personal information.
  • Withdraw your consent to being contacted, or opt out of marketing communications.

To exercise these rights, please contact us using the details in Section 8.

6. Data Security

We rely on the security measures of our third-party platforms to protect your data. We also take reasonable precautions to protect your information within our own systems.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

8. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Email: [email protected]


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